About SDR Leader
The exclusive professional community built by SDR leaders, for SDR leaders.
Our Story
SDR leaders own the pipeline number.
They are the engine that powers the entire sales team. A healthy enough pipeline can compensate for nearly any other weakness in a sales org, so companies have an insatiable demand for it.
It's also the most difficult part of the sales cycle.
Yet SDR leaders find a way to drive new, incremental pipeline, often with relatively inexperienced members of their team.
The discipline changes faster than any playbook can keep up, and the most current best practices live in the minds of other leaders. So in 2022, we started getting them in the same room.
What began as a few city meetups is now the global community for SDR leaders: over 50 events per year, original benchmark research, flagship conferences in the United States and Europe, and verified members from over 1,000 companies across the world. Every one of them a full-time Sales Development VP, Director, or Manager.
We exist to elevate the pipeline profession, and the people who lead it.
Meet the Founder
In 2018, Sam Nelson quickly became one of the most followed sales professionals on LinkedIn for the outbound and SDR leadership frameworks he developed during his time at Outreach.
He later spent years working with the top companies and educational institutions in the world on pipeline generation strategies before starting SDRLeader.com in 2022.
He has worked full-time on SDRLeader.com ever since, creating a space for SDR leaders to learn from each other and elevate the profession together.
What Members Get
Exclusive Events
Invitations to in-person meetups and virtual events around the world for SDR Leaders
Industry Research
Benchmarks and insights from the SDR Leader community to make better decisions and drive more pipeline
Members-only content
Exclusive content, tools, and frameworks for SDR Leaders
Sponsor the leaders who own the pipeline number
